Barbie unveils first-ever Diwali-themed doll in South Africa

Barbie has unveiled its first-ever Diwali-themed doll in South Africa, created in collaboration with acclaimed Indian designer Anita Dongre, just in time for the Festival of Lights. The launch highlights a celebration of diversity and a tribute to the Indian community’s contributions to South Africa’s rich cultural mosaic.

Renowned media personality Kirya Gangiah, said it was significant for South Africans of Indian heritage, a community that has been part of the nation’s tapestry since the 1800s. “The Barbie Diwali doll is more than just a toy—it’s a symbol of pride, heritage, and cultural identity, offering the Indian community, young and old, a sense of acknowledgment and representation,” Ms Gangiah said.

The Barbie Diwali doll showcases Dongre’s elegant “Moonlight Bloom” ensemble, featuring a vibrant lehenga skirt, Koti vest, and choli top adorned with floral motifs of dahlia, jasmine, and lotus—symbols of strength and beauty. The doll’s accessories, including golden bangles and shimmering earrings, add an extra Diwali sparkle, embodying the festival’s essence.

In a special launch event at Pretoria’s Modern Tailors, a restaurant known for its modern take on Indian cuisine, the doll’s debut was celebrated with an immersive Diwali experience that showcased traditional Indian culture with a contemporary flair.

Marketing manager for Mattel South Africa, Terusha Naidoo, highlighted Barbie’s role in promoting diversity. “This Diwali, we’re proud to spotlight the beauty of diversity in South Africa, honouring our Indian community and its contribution to our multicultural heritage,” she said. “Barbie’s collaboration with Anita Dongre beautifully embodies India’s cultural heritage, now available for families to enjoy here in South Africa.”

Ms Dongre echoed these sentiments, celebrating the partnership as an alignment of shared values. “Barbie has always stood for empowerment, and as we celebrate Diwali, I encourage fans to embrace the rich heritage of Indian fashion and culture,” she remarked.

The Barbie Diwali doll retails for R1169.99.